The primary focus of quality management is to meet customer needs and strive to exceed customer expectations. The company aims to win customer satisfaction with quality products. Therefore, it constantly keeps tabs on product trends and developments at home and abroad, aligns itself with market and customer needs, and pursues lean management in product design, quality, process and technology to continuously meet customer needs, and unremittingly improve customer satisfaction.
Ensuring robust product quality in pursuit of excellence serves as the cornerstone of the enterprise’s production and development. Robust product quality is not only a business norm, but also a key driver of business success. A company that fails to maintain robust product quality will find it difficult to build a good reputation and image, as customers expect and demand high-quality products. Customers will have enhanced trust in the brand when their expectations are consistently met. This leads to heightened satisfaction, loyalty and positive word-of-mouth referrals.
Successful organizations continuously focus on improvement for the purpose of sustainable development. The company establishes improvement goals at relevant functions and levels, while carrying out special quality or technical improvement based on the development strategy to increase efficiency and reduce costs. New product development and changes in products, services and processes are all manifestations of improvement. For the identified improvement targets and plans, all levels of managers personnel at the company need to drive all the staff to strive for the desired results.